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ANDON Analýza výrobného procesu CRM systems CRM systémy Cloud computing Industry 4.0 IoT Production process SAP Simulácia Technomatix plant simulations Výrobný proces brand business processes customer relationship management holistic maketing conception holistická marketingová koncepcia information systems in the company information technologies information technology in the company informačné systémy v podniku informačné technológie informačné technológie v podniku integrated marketing integrovaný marketing internal marketing internet interný marketing marketing marketing communications