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Strategický marketing
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Marketing & management
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Základom úspechu je špičkový marketing
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Modern Marketing Management
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Principles of Marketing
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Analytic Approaches to Product and Marketing Planning: The Second Conference Proceedings of Conference Cosponsored by Marketing Science Institute and Vanderbilt University
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Business marketing management <An> Organizational Approach
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Marketing Principles and Strategy
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Informační podpora managementu PIMS-Profit Impact of Market Strategy
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Marketing Classics <A> Selection of Influential Articles
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<A> Preface to Marketing Management
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Readings in Strategic Marketing Analysis, Planning, and Implementation
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Readings in Marketing Strategy
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Basic marketing <a> managerial approach
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Marketing Management Analysis, Planning, and Control
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Marketing management analysis, planning, and control
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Marketing management analýza, plánování, využití, kontrola
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Marketing strategy & competitive positioning
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Marketing management analysis, planning, implementation, and control [by] Philip Kotler
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Marketing
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Využitie MDA princípov vo vývoji aplikácii pre internet vecí
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<A> Preface to Marketing Management
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Industrial Marketing Analysis, Planning, and Control
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Analysis for marketing planning