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Konsumentenverhalten
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Konsumentenverhalten
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Psychologie spotřebitele : Jak zákazníci nakupují
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Buyology Truth and Lies About Why We Buy
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Research in consumer behavior
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Students Behaviors and Attitudes Towards Environmentally-Friendly Products
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Consumer behavior fundamentals & strategies
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Consumer decision making: means-end chain perspective
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Psychologie trhu a chování spotřebitele
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Autor: Kroeber-Riel, Werner
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