Kerin, R. A., & Peterson, R. A. (2004). Strategic marketing problems: Cases and comments (10. ed.). Prentice Hall.
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Chicago Style (17th ed.) Citation
Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 10. ed. Upper Saddle River, N.J: Prentice Hall, 2004.
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MLA (9th ed.) Citation
Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 10. ed. Prentice Hall, 2004.
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Warning: These citations may not always be 100% accurate.