Wedel, M., & Kamakura, W. A. (2000). Market segmentation: Conceptual and methodological foundations (2nd ed.). Kluwer Academic Publishers.
Successfully copied to clipboard
Copying to clipboard failed
Chicago Style (17th ed.) Citation
Wedel, Michel, and Wagner A. Kamakura. Market Segmentation: Conceptual and Methodological Foundations. 2nd ed. Boston: Kluwer Academic Publishers, 2000.
Successfully copied to clipboard
Copying to clipboard failed
MLA (9th ed.) Citation
Wedel, Michel, and Wagner A. Kamakura. Market Segmentation: Conceptual and Methodological Foundations. 2nd ed. Kluwer Academic Publishers, 2000.
Successfully copied to clipboard
Copying to clipboard failed
Warning: These citations may not always be 100% accurate.