Rust, R. T., Lemon, K. N., & Narayandas, D. (2005). Customer equity management. Pearson/Prentice Hall.
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Chicago Style (17th ed.) Citation
Rust, Roland T., Katherine N. Lemon, and Das Narayandas. Customer Equity Management. Upper Saddle River, N.J: Pearson/Prentice Hall, 2005.
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MLA (9th ed.) Citation
Rust, Roland T., et al. Customer Equity Management. Pearson/Prentice Hall, 2005.
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Warning: These citations may not always be 100% accurate.