APA (7th ed.) Citation
Anderson, J. C., & Narus, J. A. (2004). Business market management: Understanding, creating, and delivering value (2. ed.). Pearson/Prentice Hall.
Chicago Style (17th ed.) Citation
Anderson, James C., and James A. Narus. Business Market Management: Understanding, Creating, and Delivering Value. 2. ed. Upper Saddle River, N.J: Pearson/Prentice Hall, 2004.
MLA (9th ed.) Citation
Anderson, James C., and James A. Narus. Business Market Management: Understanding, Creating, and Delivering Value. 2. ed. Pearson/Prentice Hall, 2004.
Warning: These citations may not always be 100% accurate.