Cita APA (7a ed.)
Anderson, J. C., & Narus, J. A. (2004). Business market management: Understanding, creating, and delivering value (2. ed.). Pearson/Prentice Hall.
Cita Chicago Style (17a ed.)
Anderson, James C., y James A. Narus. Business Market Management: Understanding, Creating, and Delivering Value. 2. ed. Upper Saddle River, N.J: Pearson/Prentice Hall, 2004.
Cita MLA (9a ed.)
Anderson, James C., y James A. Narus. Business Market Management: Understanding, Creating, and Delivering Value. 2. ed. Pearson/Prentice Hall, 2004.
Precaución: Estas citas no son 100% exactas.