APA (7th ed.) Citation
Peller, F., & Škrovánková, P. General Theory of Measurement in Marketing Research.
Chicago Style (17th ed.) Citation
Peller, František, and Petra Škrovánková. General Theory of Measurement in Marketing Research.
MLA (9th ed.) Citation
Peller, František, and Petra Škrovánková. General Theory of Measurement in Marketing Research.
Warning: These citations may not always be 100% accurate.