Peller, F., & Škrovánková, P. General Theory of Measurement in Marketing Research.
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Chicago Style (17th ed.) Citation
Peller, František, and Petra Škrovánková. General Theory of Measurement in Marketing Research.
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MLA (9th ed.) Citation
Peller, František, and Petra Škrovánková. General Theory of Measurement in Marketing Research.
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Warning: These citations may not always be 100% accurate.