rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: McDonald's - tak trochu jiná kultura?
    sub title: případová studie o značce McDonald's a její reklamě
  name:
    name part: Pravdová, Markéta
    role:
      role term: creator
  type of resource: text
  origin info:
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 246 s.
  note: Markéta Pravdová
  subject:
    name:
      name part: reklama
  subject:
    name:
      name part: propagácia
  subject:
    name:
      name part: korporácie
  subject:
    name:
      name part: kultúra podniková
  subject:
    name:
      name part: podnikanie
  subject:
    name:
      name part: spotrebitelia
  subject:
    name:
      name part: komunikácia
  subject:
    name:
      name part: modely
  subject:
    name:
      name part: postmodernizmus
  subject:
    name:
      name part: štylistika
  subject:
    name:
      name part: médiá
  subject:
    name:
      name part: komunikácia marketingová
  subject:
    name:
      name part: Česko
  identifier: 80-246-1178-3
  record info:
    record change date: 20240313090055.0
    record identifier: 0047494