Kotler, P., & Keller, K. L. (2006). Marketing management (12th ed.). Pearson/Prentice Hall.
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Chicago Style (17th ed.) Citation
Kotler, Philip, and Kevin Lane Keller. Marketing Management. 12th ed. Upper Saddle River: Pearson/Prentice Hall, 2006.
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MLA (9th ed.) Citation
Kotler, Philip, and Kevin Lane Keller. Marketing Management. 12th ed. Pearson/Prentice Hall, 2006.
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Warning: These citations may not always be 100% accurate.