Cita APA (7a ed.)
Prahalad, C., & Ramaswamy, V. (2004). <The> future of competition: Co-creating unique value with customers. Harvard Business School Press.
Cita Chicago Style (17a ed.)
Prahalad, C.K, y Venkatram Ramaswamy. <The> Future of Competition: Co-creating Unique Value with Customers. Boston: Harvard Business School Press, 2004.
Cita MLA (9a ed.)
Prahalad, C.K, y Venkatram Ramaswamy. <The> Future of Competition: Co-creating Unique Value with Customers. Harvard Business School Press, 2004.
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