APA (7th ed.) Citation
Prahalad, C., & Ramaswamy, V. (2004). <The> future of competition: Co-creating unique value with customers. Harvard Business School Press.
Chicago Style (17th ed.) Citation
Prahalad, C.K, and Venkatram Ramaswamy. <The> Future of Competition: Co-creating Unique Value with Customers. Boston: Harvard Business School Press, 2004.
MLA (9th ed.) Citation
Prahalad, C.K, and Venkatram Ramaswamy. <The> Future of Competition: Co-creating Unique Value with Customers. Harvard Business School Press, 2004.
Warning: These citations may not always be 100% accurate.