Kerin, R. A., & Peterson, R. A. (2007). Strategic marketing problems: Cases and comments (11. ed.). Pearson/Prentice Hall.
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Chicago Style (17th ed.) Citation
Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 11. ed. Upper Saddle River: Pearson/Prentice Hall, 2007.
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MLA (9th ed.) Citation
Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 11. ed. Pearson/Prentice Hall, 2007.
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Warning: These citations may not always be 100% accurate.