rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing
  name:
    name part: Weis, Hans Christian
    role:
      role term: creator
  type of resource: text
  origin info:
    edition: 14. völlig überarb. und aktual. Aufl.
    issuance: monographic
  language:
    language term: ger
  physical description:
    extent: 618 s.
  note: Hans Christian Weis
  subject:
    name:
      name part: marketing
  subject:
    name:
      name part: trh
  subject:
    name:
      name part: správanie spotrebiteľa
  subject:
    name:
      name part: modely
  subject:
    name:
      name part: nástroje marketingové
  subject:
    name:
      name part: organizácia
  subject:
    name:
      name part: plánovanie
  subject:
    name:
      name part: stratégia marketingová
  subject:
    name:
      name part: výskum trhu
  subject:
    name:
      name part: experimenty
  subject:
    name:
      name part: testy
  subject:
    name:
      name part: prognózy
  subject:
    name:
      name part: informácie
  subject:
    name:
      name part: produkty
  subject:
    name:
      name part: sortiment
  subject:
    name:
      name part: tvorba cien
  subject:
    name:
      name part: rabat
  subject:
    name:
      name part: politika finančná
  subject:
    name:
      name part: distribúcia
  subject:
    name:
      name part: logistika marketingová
  subject:
    name:
      name part: komunikácia marketingová
  subject:
    name:
      name part: kontroling
  related item:
    title info:
      title: Kompendium der praktischen Betriebswirtschaft
  identifier: 978-3-470-51374-4
  identifier: 978-3-470-51274-7
  identifier: 3-470-51274-4
  record info:
    record change date: 20240313133152.1
    record identifier: 0066890