Kotler, P., Langerová, J., & Nový, V. (2007). Moderní marketing (1. vyd.). GRADA Publishing.
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Chicago Style (17th ed.) Citation
Kotler, Philip, Jana Langerová, and Vladimír Nový. Moderní Marketing. 1. vyd. Praha: GRADA Publishing, 2007.
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MLA (9th ed.) Citation
Kotler, Philip, et al. Moderní Marketing. 1. vyd. GRADA Publishing, 2007.
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Warning: These citations may not always be 100% accurate.