Kapferer, J. (2008). <The> new strategic brand management: Creating and sustaining brand equity long term (4th ed.). Kogan Page.
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Chicago Style (17th ed.) Citation
Kapferer, Jean-Noel. <The> New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 4th ed. London: Kogan Page, 2008.
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MLA (9th ed.) Citation
Kapferer, Jean-Noel. <The> New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 4th ed. Kogan Page, 2008.
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Warning: These citations may not always be 100% accurate.