Citazione Stile APA (7a Edizione)
Kapferer, J. (2008). <The> new strategic brand management: Creating and sustaining brand equity long term (4th ed.). Kogan Page.
Citazione stile Chigago Style (17a edizione)
Kapferer, Jean-Noel. <The> New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 4th ed. London: Kogan Page, 2008.
Citatione MLA (9a ed.)
Kapferer, Jean-Noel. <The> New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 4th ed. Kogan Page, 2008.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.