Berry, M. J. A., & Linoff, G. S. (2004). Data mining techniques: For marketing, sales, and customer relationship management (2nd ed.). Wiley Publishing.
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Cita Chicago Style (17a ed.)
Berry, Michael J. A., y Gordon S. Linoff. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management. 2nd ed. Indianapolis: Wiley Publishing, 2004.
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Cita MLA (9a ed.)
Berry, Michael J. A., y Gordon S. Linoff. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management. 2nd ed. Wiley Publishing, 2004.
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