rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing business to business
    sub title: du marketing industriel au marketing d'affaires
  name:
    name part: Malaval, Philippe
    role:
      role term: creator
  name:
    name part: Bénaroya, Christophe
  type of resource: text
  origin info:
    edition: 3e éd.
    issuance: monographic
  language:
    language term: fre
  physical description:
    extent: 698 s.
  note: Philippe Malaval, Christophe Bénaroya
  subject:
    name:
      name part: marketing
  subject:
    name:
      name part: obchod
  subject:
    name:
      name part: podnikanie
  subject:
    name:
      name part: segmentácia trhu
  subject:
    name:
      name part: plán marketingový
  subject:
    name:
      name part: distribúcia
  subject:
    name:
      name part: komunikácia
  subject:
    name:
      name part: normy kvality
  subject:
    name:
      name part: spokojnosť zákazníkov
  subject:
    name:
      name part: partnerstvo verejno-súkromné
  subject:
    name:
      name part: projekty
  subject:
    name:
      name part: manažment inovačný
  subject:
    name:
      name part: kvalita
  subject:
    name:
      name part: stratégia marketingová
  subject:
    name:
      name part: služby
  subject:
    name:
      name part: politika cenová
  subject:
    name:
      name part: médiá
  subject:
    name:
      name part: etika
  subject:
    name:
      name part: lobizmus
  subject:
    name:
      name part: marketing priamy
  identifier: 2-7440-7123-4
  record info:
    record change date: 20221129082758.4
    record identifier: 0085670