Nielsen, A. C., Karolefski, J., & Heller, A. (2006). Consumer-centric category management: How to increase profits by managing categories based on consumer needs. John Wiley & Sons, Inc.
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Chicago Style (17th ed.) Citation
Nielsen, A. C., John Karolefski, and Al Heller. Consumer-centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs. Hoboken: John Wiley & Sons, Inc, 2006.
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MLA (9th ed.) Citation
Nielsen, A. C., et al. Consumer-centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs. John Wiley & Sons, Inc, 2006.
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Warning: These citations may not always be 100% accurate.