APA (7th ed.) Citation
Mullins, J. W., & Komisar, R. (2009). Getting to plan B: Breaking through to a better business model. Harvard Business Press.
Chicago Style (17th ed.) Citation
Mullins, John Walker, and Randy Komisar. Getting to Plan B: Breaking Through to a Better Business Model. Boston: Harvard Business Press, 2009.
MLA (9th ed.) Citation
Mullins, John Walker, and Randy Komisar. Getting to Plan B: Breaking Through to a Better Business Model. Harvard Business Press, 2009.
Warning: These citations may not always be 100% accurate.