Cita APA (7a ed.)
Aaker, D. A., & Joachimsthaler, E. (2000). Brand leadership. <The> Free Press.
Cita Chicago Style (17a ed.)
Aaker, David A., y Erich Joachimsthaler. Brand Leadership. New York: <The> Free Press, 2000.
Cita MLA (9a ed.)
Aaker, David A., y Erich Joachimsthaler. Brand Leadership. <The> Free Press, 2000.
Precaución: Estas citas no son 100% exactas.