Kotler, P. (1999). Kotler on marketing: How to create, win, and dominate markets. <The> Free Press.
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Citação norma Chicago
Kotler, Philip. Kotler on Marketing: How to Create, Win, and Dominate Markets. New York: <The> Free Press, 1999.
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Citação norma MLA
Kotler, Philip. Kotler on Marketing: How to Create, Win, and Dominate Markets. <The> Free Press, 1999.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.