APA-Zitierstil (7. Ausg.)
Kumar, N. (2004). Marketing as strategy: Understanding the CEO's agenda for driving growth and innovation. Harvard Business School Press.
Chicago-Zitierstil (17. Ausg.)
Kumar, Nirmalya. Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Boston: Harvard Business School Press, 2004.
MLA-Zitierstil (9. Ausg.)
Kumar, Nirmalya. Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Harvard Business School Press, 2004.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.