APA (7th ed.) Citation
Prahalad, C., & Krishnan, M. S. (2008). <The> new age of innovation: Driving cocreated value through global networks. McGraw-Hill.
Chicago Style (17th ed.) Citation
Prahalad, C.K, and M. S. Krishnan. <The> New Age of Innovation: Driving Cocreated Value Through Global Networks. New York: McGraw-Hill, 2008.
MLA (9th ed.) Citation
Prahalad, C.K, and M. S. Krishnan. <The> New Age of Innovation: Driving Cocreated Value Through Global Networks. McGraw-Hill, 2008.
Warning: These citations may not always be 100% accurate.