rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Total relationship marketing
    sub title: marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm
  name:
    name part: Gummesson, Evert
    role:
      role term: creator
  type of resource: text
  origin info:
    edition: 2nd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: xiii, 350 s.
  note: Evert Gummesson
  subject:
    name:
      name part: marketing
  subject:
    name:
      name part: marketing manažment
  subject:
    name:
      name part: trh
  subject:
    name:
      name part: stratégia marketingová
  subject:
    name:
      name part: zákazníci
  subject:
    name:
      name part: štúdie prípadové
  identifier: 0-7506-5407-4
  record info:
    record change date: 20240311125332.2
    record identifier: 0106863