Chernatony, L. d., & McDonald, M. (1998). Creating powerful brands in consumer, service and industrial markets (2nd ed.). Butterworth-Heinemann.
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Chicago Style (17th ed.) Citation
Chernatony, Leslie de, and Malcolm McDonald. Creating Powerful Brands in Consumer, Service and Industrial Markets. 2nd ed. Oxford: Butterworth-Heinemann, 1998.
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MLA (9th ed.) Citation
Chernatony, Leslie de, and Malcolm McDonald. Creating Powerful Brands in Consumer, Service and Industrial Markets. 2nd ed. Butterworth-Heinemann, 1998.
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Warning: These citations may not always be 100% accurate.