rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Creating powerful brands in consumer, service and industrial markets
  name:
    name part: Chernatony, Leslie de
    role:
      role term: creator
  name:
    name part: McDonald, Malcolm
  name:
    name part: <The> Chartered Institute of Marketing
  type of resource: text
  origin info:
    edition: 2nd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: xiii, 430 s.
  note: Leslie de Chernatony and Malcolm McDonald
  subject:
    name:
      name part: značky výrobkov
  subject:
    name:
      name part: značky výrobné
  subject:
    name:
      name part: značky kvality
  subject:
    name:
      name part: manažment produktový
  subject:
    name:
      name part: trh
  subject:
    name:
      name part: trh výrobkov
  subject:
    name:
      name part: trh spotrebiteľský
  subject:
    name:
      name part: zákazníci
  identifier: 0-7506-2240-7
  record info:
    record change date: 20240311125510.1
    record identifier: 0106880