Claeyssen, Y., Deydier, A., & Riquet, Y. (2006). <Le> marketing direct multicanal: Prospection, fidélisation et reconquete du client (2e éd.). DUNOD.
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Citação norma Chicago
Claeyssen, Yan, Anthony Deydier, and Yves Riquet. <Le> Marketing Direct Multicanal: Prospection, Fidélisation Et Reconquete Du Client. 2e éd. Paris: DUNOD, 2006.
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Citação norma MLA
Claeyssen, Yan, et al. <Le> Marketing Direct Multicanal: Prospection, Fidélisation Et Reconquete Du Client. 2e éd. DUNOD, 2006.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.