Tybout, A. M., & Calkins, T. (2005). Kellog on branding: <the> marketing faculty of the Kellogg School of Management. Wiley.
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Chicago Style (17th ed.) Citation
Tybout, Alice M., and Tim Calkins. Kellog on Branding: <the> Marketing Faculty of the Kellogg School of Management. Hoboken: Wiley, 2005.
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MLA (9th ed.) Citation
Tybout, Alice M., and Tim Calkins. Kellog on Branding: <the> Marketing Faculty of the Kellogg School of Management. Wiley, 2005.
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Warning: These citations may not always be 100% accurate.