rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Moderné prvky v externej reklame
  name:
    name part: Dražová, Katarína
    role:
      role term: creator
  origin info:
    issuance: monographic
  language:
    language term: slo
  abstract: História externej reklamy. Externá reklama v súčasnosti. Nové trendy v outdoore na Slovensku - moving board, bikemedia, bluetooth v MHD, beboard, TV jackets. Zvieratá a rastliny ako externé reklamné médium.
  note: Katarína Dražová
  subject:
    name:
      name part: reklama vonkajšia
  subject:
    name:
      name part: propagácia
  subject:
    name:
      name part: tlač
  subject:
    name:
      name part: médiá
  subject:
    name:
      name part: počítače
  subject:
    name:
      name part: marketing
  record info:
    record change date: 20240502072346.3
    record identifier: 0120569