Osterwalder, A., & Pigneur, Y. (2010). Business model generation: <a> handbook for visionaries, game changers and challengers. John Wiley & Sons, Inc.
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Chicago Style (17th ed.) Citation
Osterwalder, Alexander, and Yves Pigneur. Business Model Generation: <a> Handbook for Visionaries, Game Changers and Challengers. Hoboken: John Wiley & Sons, Inc, 2010.
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MLA (9th ed.) Citation
Osterwalder, Alexander, and Yves Pigneur. Business Model Generation: <a> Handbook for Visionaries, Game Changers and Challengers. John Wiley & Sons, Inc, 2010.
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Warning: These citations may not always be 100% accurate.