APA (7th ed.) Citation
Kurnit, P., & Lance, S. (2010). <The> little blue book of marketing: Build a killer plan in less than a day. Portfolio.
Chicago Style (17th ed.) Citation
Kurnit, Paul, and Steve Lance. <The> Little Blue Book of Marketing: Build a Killer Plan in Less than a Day. New York: Portfolio, 2010.
MLA (9th ed.) Citation
Kurnit, Paul, and Steve Lance. <The> Little Blue Book of Marketing: Build a Killer Plan in Less than a Day. Portfolio, 2010.
Warning: These citations may not always be 100% accurate.