Kotler, P., Bowen, J. T., & Makens, J. C. (2010). Marketing for hospitality and tourism (5th ed.). Pearson.
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Chicago Style (17th ed.) Citation
Kotler, Philip, John T. Bowen, and James C. Makens. Marketing for Hospitality and Tourism. 5th ed. Upper Saddle River: Pearson, 2010.
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MLA (9th ed.) Citation
Kotler, Philip, et al. Marketing for Hospitality and Tourism. 5th ed. Pearson, 2010.
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Warning: These citations may not always be 100% accurate.