Kotler, P., Bowen, J. T., & Makens, J. C. (2006). Marketing for hospitality and tourism (4th ed.). Pearson/Prentice Hall.
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Citação norma Chicago
Kotler, Philip, John T. Bowen, and James C. Makens. Marketing for Hospitality and Tourism. 4th ed. Upper Saddle River: Pearson/Prentice Hall, 2006.
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Citação norma MLA
Kotler, Philip, et al. Marketing for Hospitality and Tourism. 4th ed. Pearson/Prentice Hall, 2006.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.