APA (7th ed.) Citation
Ferrell, O. C., & Hartline, M. D. (2008). Marketing strategy (4th ed.). Thomson/South-Western.
Chicago Style (17th ed.) Citation
Ferrell, O. C., and Michael D. Hartline. Marketing Strategy. 4th ed. Mason: Thomson/South-Western, 2008.
MLA (9th ed.) Citation
Ferrell, O. C., and Michael D. Hartline. Marketing Strategy. 4th ed. Thomson/South-Western, 2008.
Warning: These citations may not always be 100% accurate.