Hollensen, S. (2011). Global marketing: <a> decision-oriented approach (5th ed.). FT Prentice Hall/Pearson Education.
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Chicago Style (17th ed.) Citation
Hollensen, Svend. Global Marketing: <a> Decision-oriented Approach. 5th ed. Harlow: FT Prentice Hall/Pearson Education, 2011.
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MLA (9th ed.) Citation
Hollensen, Svend. Global Marketing: <a> Decision-oriented Approach. 5th ed. FT Prentice Hall/Pearson Education, 2011.
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Warning: These citations may not always be 100% accurate.