Peterson, R. A., & Kerin, R. A. (2011). Wiley international encyclopedia of marketing. Wiley.
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Chicago Style (17th ed.) Citation
Peterson, Robert A., and Roger A. Kerin. Wiley International Encyclopedia of Marketing. Chichester: Wiley, 2011.
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MLA (9th ed.) Citation
Peterson, Robert A., and Roger A. Kerin. Wiley International Encyclopedia of Marketing. Wiley, 2011.
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Warning: These citations may not always be 100% accurate.