rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: <La> communication marketing intégrée
  name:
    name part: Décaudin, Jean-Marc
    role:
      role term: creator
  name:
    name part: Bouguerra, Afifa
  type of resource: text
  origin info:
    edition: 4e éd.
    issuance: monographic
  language:
    language term: fre
  physical description:
    extent: 431 s.
  note: Jean-Marc Décaudin, Afifa Bouguerra
  subject:
    name:
      name part: komunikácia marketingová
  subject:
    name:
      name part: stratégia marketingová
  subject:
    name:
      name part: médiá
  subject:
    name:
      name part: propagácia
  subject:
    name:
      name part: práca s verejnosťou
  subject:
    name:
      name part: spolupráca medzinárodná
  subject:
    name:
      name part: rozpočty
  subject:
    name:
      name part: audit
  related item:
    title info:
      title: Collection Gestion
  identifier: 978-2-7178-5985-0
  record info:
    record change date: 20240213142224.2
    record identifier: 0146965