Kaplan, S. (2012). <The> business model innovation factory: How to stay relevant when the world is changing. John Wiley & Sons.
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Citação norma Chicago
Kaplan, Saul. <The> Business Model Innovation Factory: How to Stay Relevant When the World Is Changing. Hoboken: John Wiley & Sons, 2012.
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Citação norma MLA
Kaplan, Saul. <The> Business Model Innovation Factory: How to Stay Relevant When the World Is Changing. John Wiley & Sons, 2012.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.