rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Teorie a metody politického marketingu
  name:
    name part: Chytilek, Roman
    role:
      role term: creator
  name:
    name part: Eibl, Otto
  name:
    name part: Matušková, Anna
  type of resource: text
  origin info:
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 341 s.
  note: Roman Chytilek, Otto Eibl, Anna Matušková a kol.
  subject:
    name:
      name part: marketing politický
  subject:
    name:
      name part: koncepcie
  subject:
    name:
      name part: modely
  subject:
    name:
      name part: experimenty
  subject:
    name:
      name part: dizajn
  subject:
    name:
      name part: štúdie
  subject:
    name:
      name part: strany politické
  subject:
    name:
      name part: segmentácia
  subject:
    name:
      name part: voľby
  subject:
    name:
      name part: kampane volebné
  subject:
    name:
      name part: reklama
  subject:
    name:
      name part: politika
  subject:
    name:
      name part: značky
  subject:
    name:
      name part: komunikácia
  subject:
    name:
      name part: médiá
  subject:
    name:
      name part: vzťahy s verejnosťou
  subject:
    name:
      name part: kritika
  identifier: 978-80-7325-281-6
  record info:
    record change date: 20240315114726.0
    record identifier: 0160123