rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Vplyv finančno-hospodárskej krízy na medzinárodnú marketingovú stratégiu firiem
  name:
    name part: Zorkóciová, Otília, 1954-
    role:
      role term: creator
  name:
    name part: Brynkusová, Barbora
  name:
    name part: Balhar, Víťazoslav
  name:
    name part: Knapik, Peter
  type of resource: text
  origin info:
    edition: 1. vyd.
    issuance: monographic
  language:
    language term: slo
  physical description:
    extent: 163 s. [6,28 AH]
  note: Otília Zorkóciová - Barbora Brynkusová ; recenzovali: Víťazoslav Balhar, Peter Knapik
  subject:
    name:
      name part: stratégia marketingová
  subject:
    name:
      name part: marketing medzinárodný
  subject:
    name:
      name part: kríza hospodárska
  subject:
    name:
      name part: kríza finančná
  subject:
    name:
      name part: cykly hospodárske
  subject:
    name:
      name part: recesia
  subject:
    name:
      name part: marketing mix
  subject:
    name:
      name part: produkty
  subject:
    name:
      name part: politika cenová
  subject:
    name:
      name part: stratégia distribučná
  subject:
    name:
      name part: komunikácia
  subject:
    name:
      name part: spotrebitelia
  related item:
    title info:
      title: Economics
  identifier: 978-80-89393-91-6
  record info:
    record change date: 20240502072931.6
    record identifier: 0168403