rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing metrics
    sub title: <the> definitive guide to measuring marketing performance
  name:
    name part: Farris, Paul W.
    role:
      role term: creator
  name:
    name part: Bendle, Neil T.
  name:
    name part: Pfeifer, Phillip E.
  type of resource: text
  origin info:
    edition: 2nd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: xv, 414 s.
  note: Paul W. Farris ... [et al.]
  subject:
    name:
      name part: marketing
  subject:
    name:
      name part: výskum marketingový
  subject:
    name:
      name part: modely matematické
  subject:
    name:
      name part: produkty
  subject:
    name:
      name part: portfólio
  subject:
    name:
      name part: zákazníci
  subject:
    name:
      name part: riadenie predaja
  subject:
    name:
      name part: politika cenová
  subject:
    name:
      name part: propagácia
  identifier: 978-0-13-705829-7
  identifier: 0-13-705829-2
  record info:
    record change date: 20240306135828.1
    record identifier: 0168468