Kotler, P., Keller, K. L., Juppa, T., & Machek, J. (2013). Marketing management (14. vyd.). Grada Publishing.
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Chicago Style (17th ed.) Citation
Kotler, Philip, Kevin Lane Keller, Tomáš Juppa, and Josef Machek. Marketing Management. 14. vyd. Praha: Grada Publishing, 2013.
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MLA (9th ed.) Citation
Kotler, Philip, et al. Marketing Management. 14. vyd. Grada Publishing, 2013.
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Warning: These citations may not always be 100% accurate.