Rivas, J. A., & Esteban, I. G. (2013). Comportamiento del consumidor: Decisiones y estrategia de marketing (7. ed., revisada y actualiz.). ESIC Editorial.
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Chicago Style (17th ed.) Citation
Rivas, Javier Alonso, and Ildefonso Grande Esteban. Comportamiento Del Consumidor: Decisiones Y Estrategia De Marketing. 7. ed., revisada y actualiz. Madrid: ESIC Editorial, 2013.
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MLA (9th ed.) Citation
Rivas, Javier Alonso, and Ildefonso Grande Esteban. Comportamiento Del Consumidor: Decisiones Y Estrategia De Marketing. 7. ed., revisada y actualiz. ESIC Editorial, 2013.
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Warning: These citations may not always be 100% accurate.