Brafman, O., & Brafman, R. (2008). SWAY: <the> irresistible pull of irrational behavior. Crown Business.
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Chicago Style (17th ed.) Citation
Brafman, Ori, and Rom Brafman. SWAY: <the> Irresistible Pull of Irrational Behavior. New York: Crown Business, 2008.
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MLA (9th ed.) Citation
Brafman, Ori, and Rom Brafman. SWAY: <the> Irresistible Pull of Irrational Behavior. Crown Business, 2008.
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Warning: These citations may not always be 100% accurate.