Hooley, G. J., Piercy, N. F., & Nicoulaud, B. (2012). Marketing strategy & competitive positioning (5th ed.). Financial Times/Prentice Hall.
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Chicago Style (17th ed.) Citation
Hooley, Graham J., Nigel F. Piercy, and Brigitte Nicoulaud. Marketing Strategy & Competitive Positioning. 5th ed. Harlow: Financial Times/Prentice Hall, 2012.
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MLA (9th ed.) Citation
Hooley, Graham J., et al. Marketing Strategy & Competitive Positioning. 5th ed. Financial Times/Prentice Hall, 2012.
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Warning: These citations may not always be 100% accurate.