Cita APA (7a ed.)
McDonald, M., & Meldrum, M. (2013). <The> complete marketer: 60 essential concepts for marketing excellence. Kogan Page.
Cita Chicago Style (17a ed.)
McDonald, Malcolm, y Mike Meldrum. <The> Complete Marketer: 60 Essential Concepts for Marketing Excellence. London: Kogan Page, 2013.
Cita MLA (9a ed.)
McDonald, Malcolm, y Mike Meldrum. <The> Complete Marketer: 60 Essential Concepts for Marketing Excellence. Kogan Page, 2013.
Precaución: Estas citas no son 100% exactas.