rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Impact of the Financial and Economic Crisis on Modification of the Strategies in Building Corporate Image of the Car Industry Companies Operating in Slovakia
  name:
    name part: Zorkóciová, Otília, 1954-
    role:
      role term: creator
  name:
    name part: Šprochová, Lenka
  type of resource: text
  origin info:
    issuance: monographic
  language:
    language term: eng
  abstract: Faktory tvorby korporátnej identity cez imidž korporácie, komunikáciu, dizajn a kultúru v automobilovom priemysle na Slovensku v pokrízovom období. Hodnotenie vlastností automobilu podľa zákazníckych preferencií, loga a sloganu firmy, dizajnu, miery inovačnej aktivity a kvality produktu.
  note: Otília Zorkóciová, Lenka Šprochová
  subject:
    name:
      name part: imidž
  subject:
    name:
      name part: korporácie
  subject:
    name:
      name part: dizajn
  subject:
    name:
      name part: preferencie spotrebiteľské
  subject:
    name:
      name part: prieskum spotrebiteľský
  subject:
    name:
      name part: priemysel automobilový
  subject:
    name:
      name part: identita podniková
  record info:
    record change date: 20240502073316.6
    record identifier: 0196177