rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing management
  name:
    name part: Bagozzi, Richard P.
    role:
      role term: creator
  name:
    name part: Rosa, José Antonio
  name:
    name part: Celly, Kirti Sawhney
  type of resource: text
  origin info:
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: xix, 718 s.
  note: Richard P. Bagozzi ... [et al.]
  subject:
    name:
      name part: marketing manažment
  subject:
    name:
      name part: plánovanie strategické
  subject:
    name:
      name part: marketing
  subject:
    name:
      name part: správanie spotrebiteľa
  subject:
    name:
      name part: produkty
  subject:
    name:
      name part: ceny
  subject:
    name:
      name part: propagácia
  subject:
    name:
      name part: komunikácia marketingová
  subject:
    name:
      name part: predaj
  subject:
    name:
      name part: stratégia marketingová
  subject:
    name:
      name part: plán marketingový
  identifier: 0-02-305162-0
  record info:
    record change date: 20240111125035.5
    record identifier: 0196573