Drive your knowledge be a scientist conference proceedings : 11th annual international Bata conference for Ph.D. students and young researchers : 23. - 24. 4. 2015, Zlín, Czech Republic - Hrabálek, Martin; Opletalová, Michaela; Orlitová, Gabriela; Haltofová, Barbora (Tomas Bata University in Zlín, Faculty of Management and Economics, 2015)