Style de citation APA (7e éd.)
McDonald, M., Mouncey, P., & Maklan, S. (2015). Marketing value metrics: <a> new metrics model to measure marketing effectiveness (2nd ed.). Kogan Page.
Style de citation Chicago (17e éd.)
McDonald, Malcolm, Peter Mouncey, et Stan Maklan. Marketing Value Metrics: <a> New Metrics Model to Measure Marketing Effectiveness. 2nd ed. London: Kogan Page, 2015.
Style de citation MLA (9e éd.)
McDonald, Malcolm, et al. Marketing Value Metrics: <a> New Metrics Model to Measure Marketing Effectiveness. 2nd ed. Kogan Page, 2015.
Attention : ces citations peuvent ne pas être correctes à 100%.